Summary of Safe driving ad

This ad is quite depressing. This is no mistake, it is actually key in projecting the message this ad is trying to get across. This ad uses depressing music to project this image on the viewer. Music goes a long way in the way people view ads. It sets the scene for the rest of the ad. This ad in particular uses music perfectly. This ad also uses multpile scenes and quick clips to make you pay close attention. In the first scene they also use slow-motion to further set the mood. The message this ad is trying to get across is made clear at the end of the ad using text. This seems to be a constant in ads trying to get a message across. This is used in many ads because it is a particularly good way to tell the viewer what the message is. Overall i think this ad does a particularly good job of getting its message across in a clear and strong way.