Summary of "Over the Limit Under Arrest ad"

This ad is focused on preventing drunk driving. This ad is essentially a fear ad which aims scare people away from drunk driving. Everyone knows that drunk driving is dangerous however people continue to disregard the danger that a drunk driver poses to both themselves and other innocent motorists. Because of this, this ad focuses on the legal consequences of drunk driving. Drunk drivers clearly don't care about themselves or those around them. Fear of legal consequences however is different than fear of injury. Many people feel as if they are invincible and feel as if no matter what they do they will not be injured. People like this though not scared of injury may still be scared of legal consequences. A person can also be arrested for DWI even if they feel fine. This will make people think more about how much they drank rather than just how they feel. I think this ad is effective because a drunk driver is a selfish person who cares only about themself and a person cares more about pottentially getting arrested than pottentially hurting annother person.