Analysis of The Burger King Commercial

This commercial uses cultural myth to appeal to men. It feeds off the myth that men want to be manly and that beef is a masculine food. It also feeds off the myth that men eat more than women when it shows the excessively small food and continues to call it chick food. The commercial has men repeatedly saying "I am Man" implying that this why they need meat. They also show the men rejoice after consuming the Whopper.