Summary of anti-drug add

This ad targets young people who are doing srugs or thinking about doing drugs. Instead of focussing on the physical issues with drugs this ad focusses on how it makes you feel. In this ad the girl steals money from her grandmother to pay for her drugs. The commercial shows that this makes her feel guilty by showing that she is haunted by her grandmother in a way. The comercial has a dark ominous feel. This is added to with suspense; this ad doesn't show what the point is until the very end of the comercial. They also use bold text at the end to clearly state the message the ad is attmepting to get across. This is an ad that really makes you think. Therefore it really sticks in your head and that is a sign of a great ad. Every ad tries to leave an impression on its viewers and that is what this ad does.