Analysis of Garnier Fructis ad

This ad's target audience is women of all ages. It uses bold text for facts. It also uses a change of tone in the music to project a good impresion of Garnier Fructis. The ad wants you to believe that Garnier Fructis will improve your hair. They also want you to believe that you will be happier if you use their shampoo. It does this with the change of tone in music aswell as changing the color from black and white to color. As far as the actual content of the ad the girl goes from being alone to being with a bunch of male friends. This ad uses the cultural assumption that great hair will make you happier. It also uses cultures view of men; which is that men are only attracted to beautiful women.