Friday, November 14, 2008
Summary Of Buckle Up add
This ad uses multiple aspects of advertising we have talked about in class such as music, color and fear. This ad uses music to set a very depressing mood which it does quite effectively. It then further sets the scene with a dark color scheme. All of this goes a long way in projecting the message they are trying to get across to the viewer. However all of this is only ment to set the scene for the emotion this ad is ment to project on the viewer which if fear. This ad attemts to scare the viewer into wearing their seatbelt. It does this by showing the drivers soul leaving his body for heaven while the passengers soul seems to be having trouble. It then shows that the passenger was wearing his seatbelt and that is why his spirit couldn't get out. This is obviously just a symbol but it is clearly ment to show that seatbelts save lives. This ad dpes a great job of using suspense in order to grab the readers attention. This is important for any ad because it cant be effective if noone watches it.
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4 comments:
I think this ad is very effective, although its a bit graphic and spooky. It seems that this is a perfect example of successfully using fear in an ad.
I think this ad is very good. It gets people's attention without any words, also it impresses people. I agree with Esther, it is an good example of using fear in ad.
This ad is powerful and deffinately leaves a lasting impression in the viewer's mind. Yes, it is a little graphic, but it takes something extreme to draw young people's attention to a public service announcment. Overall, I think it is a well made and moving ad.
The commercial uses graphic imagery, eerie angelic music, and dark colors to exemplify its message. The commercial catches the viewer's attention and does so to say buckle up your seat belts. The commercial's aim was to get its message out but i think it did more that just that. It creates a moment of shock and creates fear of dying from not using seat belts.
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