Summary Of Buckle Up add

This ad uses multiple aspects of advertising we have talked about in class such as music, color and fear. This ad uses music to set a very depressing mood which it does quite effectively. It then further sets the scene with a dark color scheme. All of this goes a long way in projecting the message they are trying to get across to the viewer. However all of this is only ment to set the scene for the emotion this ad is ment to project on the viewer which if fear. This ad attemts to scare the viewer into wearing their seatbelt. It does this by showing the drivers soul leaving his body for heaven while the passengers soul seems to be having trouble. It then shows that the passenger was wearing his seatbelt and that is why his spirit couldn't get out. This is obviously just a symbol but it is clearly ment to show that seatbelts save lives. This ad dpes a great job of using suspense in order to grab the readers attention. This is important for any ad because it cant be effective if noone watches it.

Award Winning Ad "Buckle Up"

Analysis of The Burger King Commercial

This commercial uses cultural myth to appeal to men. It feeds off the myth that men want to be manly and that beef is a masculine food. It also feeds off the myth that men eat more than women when it shows the excessively small food and continues to call it chick food. The commercial has men repeatedly saying "I am Man" implying that this why they need meat. They also show the men rejoice after consuming the Whopper.

Summary of "Over the Limit Under Arrest ad"

This ad is focused on preventing drunk driving. This ad is essentially a fear ad which aims scare people away from drunk driving. Everyone knows that drunk driving is dangerous however people continue to disregard the danger that a drunk driver poses to both themselves and other innocent motorists. Because of this, this ad focuses on the legal consequences of drunk driving. Drunk drivers clearly don't care about themselves or those around them. Fear of legal consequences however is different than fear of injury. Many people feel as if they are invincible and feel as if no matter what they do they will not be injured. People like this though not scared of injury may still be scared of legal consequences. A person can also be arrested for DWI even if they feel fine. This will make people think more about how much they drank rather than just how they feel. I think this ad is effective because a drunk driver is a selfish person who cares only about themself and a person cares more about pottentially getting arrested than pottentially hurting annother person.

Over The Limit Under Arrest

Analysis of Garnier Fructis ad

This ad's target audience is women of all ages. It uses bold text for facts. It also uses a change of tone in the music to project a good impresion of Garnier Fructis. The ad wants you to believe that Garnier Fructis will improve your hair. They also want you to believe that you will be happier if you use their shampoo. It does this with the change of tone in music aswell as changing the color from black and white to color. As far as the actual content of the ad the girl goes from being alone to being with a bunch of male friends. This ad uses the cultural assumption that great hair will make you happier. It also uses cultures view of men; which is that men are only attracted to beautiful women.

Summary of Safe driving ad

This ad is quite depressing. This is no mistake, it is actually key in projecting the message this ad is trying to get across. This ad uses depressing music to project this image on the viewer. Music goes a long way in the way people view ads. It sets the scene for the rest of the ad. This ad in particular uses music perfectly. This ad also uses multpile scenes and quick clips to make you pay close attention. In the first scene they also use slow-motion to further set the mood. The message this ad is trying to get across is made clear at the end of the ad using text. This seems to be a constant in ads trying to get a message across. This is used in many ads because it is a particularly good way to tell the viewer what the message is. Overall i think this ad does a particularly good job of getting its message across in a clear and strong way.