Hole in throat anti smoking ad

Summary of Anti drug advertisement

This ads target audience is parents. This is very obvious beacuse the person in the ad is adresing the audience as parents. It also says in bold letters at the end of the ad "Parents the Anti-Drug". It aims to inform parents of over the counter drug abuse among teenagers. The ad does this through the voice of a drug dealer. The drug dealer is complaining about loosing business to over the counter drugs. He says that the kids are getting the drugs for free out of their medicine cabinets. The hope is that if the parents know the kids are abusing drugs in the medicine cabinet they will put a stop to it. The drug dealer is used to add humor to the ad. It is also a relatively young drug dealer who looks quite dirty. This is used to show what drug use can do to a person. The scene of the ad is outside a conveniance store because this is thought of as a hang out for drug dealers. This ad uses humor with the drug dealer however, it is also ment to be informative to parents. The main goal of this ad is not to entertain but to inform.

Fear ads have their place in politics because they inform people of the potential consequences of their vote. They show people how important the election could be to the future of the country. A responsible voter is not going to cast their vote based on a fear ad. Therefore it is not the responsibility of the candidates not to use fear ads but rather the responsibility of the people to be responsible with their vote. Fear ads tend to be more interesting than the average ad and can draw the intrest of people who normally ignore the election. Fear ads and ads in general promote not only the candidate but the election as a whole. This is good for democracy because intrest in elections is proven to create more involved better citizens. For these reasons I believe that fear is a legitamate tactic in advertising campaigns.

Anti- Drug Advertisement

Summary of Second Hand Smoke ad

This ad focusses on secondhand smoke. This is key because many smokers don't care about themselves but all parents smokers and non smokers care about their kids. This ad focuses on secondhand smoke because to many smokers the idea of hurting their loved ones is more of an insentive to quit smoking than the idea of hurting themselves. This ad takes a comedic aproach by showing a cowboy who was smoking standing next to a dead horse. This is funny in a way because no one ever thinks that smoke is going to kill an animal. It also makes it more literal rather than just saying that secondhand smoke kills it gives a picture of it doing just that. Using a horse rather than a person makes the ad not only more funny but less sad. It is also easier to look at than if they showed a picture of a dead human body. This is a perfect example of how a small detailed ad can say alot without without actually saying anything in this case. This ad may be just a picture in a world of videos but it sends a strong message to the viewer.

Summary Of "The Early Word: The Cost of Going Negative"

Negative advertising is used by almost every politician in almost every election. Negative advertising has its place in politics because it is important that the people see both the good and the bad of a candidate. If you only see the good things you could end up voting for a person who isn't the person you thought. Aslong as negative advertising is factual i don't see a problem with it.

Blog Focus

The focus of this blog will be educational advertiements. Such as advertisements urging people to quit smoking or kids not to do drugs.

Quit Smoking